Source: www.nyteknik.se
Carl-Henric Svanberg: Sweden's most attractive export since Victoria Silvstedt. Though in terms of business acumen (or intelligence for that matter) I don't think there is much of a competition. Carl-Henric Svanberg was supposed to be the oil and energy giant BP's wildcard.
The ropes of one of the world's largest companies were handed over to Svanberg from his predecessor, Mr Sutherland on the 1 January 2010. BP's board proudly announced its clever acquisition of one the most wanted business leaders. As a Swede, I was no less proud.
"Svanberg-era" at Ericsson
Mr Svanberg is mainly known for his achievements as CEO and president at Ericsson - the Swedish telecoms giant- which he, over the short time period of seven years, through profound changes and reinvention of corporate and business strategies, transformed from being an old, unfashionable and uncompetitive telecoms manufacturer into an industry leader.
Source: www.svd.se
Ericsson appointed Svanberg at a particularly difficult time when the company was on its knees and growth was merely a dream. Svanberg turned dream into reality through strong leadership and clear vision. Operational excellence, company culture, CSR and portfolio diversification were key pillars of the transformation. Over the first five years Ericsson experienced an unprecedented CAGR of 12%, followed by 18% for the entire "Svanberg-period". Svanberg was a force to be reckoned with.
Press ♥ Svanberg = True
Furthermore, the press loved him. Not only did he know how to run the company as a superior industry player, but the man could communicate. Taking over from the previous public-shy CEO, Kurt Hellström, the difference was extreme. Svanberg loved the stage and he made sure to use it to charm everyone - from press to shareholders.
Svanberg had it all; the contacts, the communication skills, the business acumen and the no-nonsense anti-bribery principles, all of which the dirty oil industry was craving.
20 April 2010
Fulfilling a childhood dream type of career move, Carl-Henric was a happy camper. Until the 20 April 2010. Not the greatest of days for BP. Happy camper not so happy any more.
Source: www.prwatch.org
As the catastrophic incident of the "oil spill" grew in proportion from one day to another, the world was tentatively anticipating BP's plan of action. To the surprise of Swedes worldwide, Tony Hayward - BP's CEO at the time of the accident - was alone in facing the press and the public. The Swedish reaction was a unanimous: "What happened to Svanberg?" Total confusion.
Many of the core skills, which had made Svanberg a wildcard in the first place were nowhere to be seen. Where were his smooth speeches? Where were his impressive lobbying skills (I mean, Obama was not really a fan at the time...)? Where was his leadership? Apparently, whether it was Svanberg's decision or someone else's - the name of the game was now "Blame it all on Hayward".
Source: www.borgarbarnet.worldpress.com
We care
When he finally did talk to the press, well let's just say no awards will be won for that speech. As a previously strong communicator, Svanberg's apology could have been better, language barrier or no language barrier.
Source: www.cartoonstock.com
Overall, I have to say that I expected more from Svanberg. But maybe that is just it; there is only one way down from the top. Having left Ericsson at peak performance, he set the bar high, not just for his successor, but for himself as well. I am probably being harsh, and there is no doubt that the Swedish public has become intimidatingly comfortable with Svanberg's renowned performance track-record.
After all, there is always room for improvement, and change is not derived from success, but from failure. Let's just hope Svanberg's next success is of the same scale as this fiasco.
Source: www.voices.washingtonpost.com
BP did not appoint Svanberg as their new Chairman for nothing, and even though I might be less impressed by how this scandal was handled, I'm in no doubt that the investment will pay off. BP will regain its strength on the market, and as far as energy is concerned, BP.L is one of the most sustainable options out there.
I will leave you with a less serious and more humorous interpretation of the accident that almost destroyed one of the world's largest companies.























